Hailed as the world’s biggest and most important event in the watch and jewellery sector, this year BaselWorld once again exceeded expectations as the ultimate meeting place and trend- setting scene for all those involved in the industry. With over 150,000 representatives, from exhibiting companies to buyers and journalists from every continent, Michel Herbelin was honoured to be one of the leading brands showcasing the latest innovations, trends and styles.
Trends
Citizen Stand Image Credit
As the conference opened, Mr Rene Kamm, CEO of MCH Switzerland, (the company that owns Baselworld) was confident that this year’s edition would be characterised by new features, innovations and trends, and the eight days of exhibiting which was to follow proved him right. But it wasn’t all “in with the new”. “New vintage” style models popped up from many brands, catering to watch lovers who wish to experience some truly classic and timeless designs combined with modern movements and case construction.
Having spoken with the leading journalists in the industry including WatchPro, a key trend was that the ever popular rose gold is sticking around for the near future, so be prepared to see even more of this style popping up in the windows of luxury brands and high street stores alike.
Exhibitors
Graff Stand Image Credit
As always stands were jaw dropping and exquisitely designed to reflect the quality of the watches being showcased inside; beautiful booths the size of small houses were present throughout. Having visited the Citizen stand we were left in awe by its breath-taking night sky look. At first glance you would easily believe that the suspended light reflecting spindles were decorative objects, but upon closer inspection they remarkably turned out to be parts of watch movements.
















